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Email and Social Media: Share and Share Alike
ADOTAS – Last week GetResponse published a study that statistically shows that the option to share email marketing content through social media sites drives significant increases in click-throughs. For...
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Kiosks & Stickybits: Event-Based Social Media
ADOTAS – If you’re like me, you go to a lot of events. Maybe it’s a conference or meet-up for business purposes, or maybe it’s a concert or a fundraiser. Regardless of the venue, there is a place and a...
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About Face: Social Media Content Curation
ADOTAS – With Facebook passing 500 million registered users last week, it has become impossible to ignore the reach of social networking. For those of us who work in the field, it’s nothing new to say...
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ASW 2011: Come for the Affiliate Marketing, Stay for the Social Media
ADOTAS – The best known affiliate marketing events are the two Affiliate Summits, which have multiplied in size many times since they were launched in 2003 by affiliate marketers Shawn Collins of...
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Keeping Social Media Social
ADOTAS – Social media is growing, and along with it, the marketers who appreciate and understand its power are growing in the way we use it. It’s been years since I first logged into Twitter, built my...
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Content Monetization: Insert Link Here
ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of...
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Goodbye Banners, Hello Link Insertion
ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for...
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The Benefits of Offline Networking
ADOTAS – I’m headed to PubCon over in Las Vegas soon where I’m hosting a party (with Adotas as a media sponsor) and meeting up with many friends and colleagues from all around the globe. Because of all...
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2012 Affiliate Marketing Awards Are Coming
The annual Affiliate Marketing Awards are being held in San Francisco on April 3. Will you be there? This year’s Awards are open to everybody, not just U.S.-based marketers, so submit an application...
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Do Your Customers Love You? Lessons in Image and Engagement
ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this...
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